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Step 1.
First thing first, log in to your account. Once you’ve logged in customize your website with your story for why you ride and a photograph. Through your account you can easily send emails to family, friends and co-workers asking for their support. Be sure not to procrastinate, because the sooner you start raising funds, the more you can raise by the end.

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Step 2.
Identify your prospects. Who do you send holiday cards to?  Who is in your Rolodex?  Make a list of every person you know, the obvious (friends and family) and the not-so-obvious (neighbors, acquaintances, business associates, club members, team members, alumni associates, etc.). Remember it never hurts to ask, the more people you ask the better your return will be. You can keep track of your list in your Participant Center.


Step 3.
Ask for donations. There are many different ways to do it, via email, mail, in person or online.  Choose the one that most fits your style.

  • Traditional Letter Campaign - A personalized letter sent to friends and family is an excellent way to reach a large number of people.  You can use one of the sample letters on this site or that you will find in your Fundraising Kit or create your own letter.  Customize the letters to each recipient.  You may not want to send the same letter to a co-worker as you would a relative.  Give a brief description of the event and the exact amount you intend to raise.  Follow up with the people on your list and keep them up to date with your progress.
  • Go Corporate - Ask your company to sponsor you.  Some companies offer matching gift programs for contributions made by employees.  If your company has a matching gift program, contact your human resources director for more details and bring it to the attention of the employees. 
  • Ask Big - Put together a list of potential major donors (those who can donate $500 or more).  These may be business associates, your employer or acquaintances in lofty positions.  You may want to meet with these donors over lunch or coffee to explain your commitment to ending the devastating effects of MS and ask for their help.

Step 4.
ALWAYS send a thank you note to anyone who donates or attends one of your fundraising events.  Think of thoughtful ways to thank your donors that has individual meaning to them.  Create and send newsletters with updates and don't forget to include the names of those who have donated.

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